CEREDIGION County Council have launched a new scheme in a crackdown on dog fouling.

Your Dog Your Job uses materials that include stencils on the road along with striking and noticeable signage.

Officers say these can then be moved around communities where dog fouling is considered a problem in the hope of having a positive influence.

So far the materials have been seen in Cardigan, Llandysul, Llanon, Aberystwyth and Talybont.

“With an increase in the number of people who have dogs there has also been an inevitable increase in the presence of dog fouling,” said a spokesperson.

“While the vast majority who keep dogs in Ceredigion clear up after their best friend, unfortunately, there's a minority who don't.”

Cllr Keith Henson, Cabinet Member for Highways and Environmental Services and Carbon Management, called on all dog owners ‘to do the right, conscientious, legal and responsible thing’.

“To support and facilitate this we are jointly implementing the Your Dog Your Job campaign with practical measures which includes that all general waste litter bins provided by the council receive bagged dog poo.”

In response to concerns in the Talybont area, Cllr Catrin MS Davies has arranged for Your Dog Your Job materials to be placed prominently around the village, particularly where people walk their dogs.

“Several people have told me they come out of her home to find dog poo right in front of their door,” she said. “There's no excuse for it.”

“That's the message of Your Dog Your Job.

“The materials, stencils on the road and signs on poles around the village, are very impressive and definitely impressing.

“All that is needed now is for people to follow the instructions."

The Your Dog Your Job initiative is part of Caru Ceredigion.